THEY CALL ME RAIPY, BUT MY NAME IS DIEGO

I currently serve as a Creative Director at VML, leading brand innovation for Movistar / Telefónica Chile. In this role, I develop campaigns driven by digital creativity and artificial intelligence, with a focus on building meaningful connections between brands and people, while driving customer loyalty and business growth in the telecommunications sector.Previously, at McCann Worldgroup, I led creative efforts for Entel, Chile’s leading telecommunications company. There, I helped position the brand as a market innovator through integrated strategies and impactful creative work. I also collaborated with tech brands such as Samsung Galaxy, developing campaigns that resonated with diverse audiences through strategic insight and the application of generative intelligence.My work has been recognized both locally and internationally, earning accolades at Cannes Lions, Clio Awards, LIA Awards, El Ojo de Iberoamérica, EPICA Awards, Effie Latam, SABRE Awards, El Dorado (Colombia), as well as at Effie Chile and the Premios CREA, highlighting the strategic and creative impact of the campaigns I've led.